Sorrel Ashton | Marketing Manager, Code ComputerLove

As we approach the year’s second quarter, Google is already returning over 23,000 results for “digital trends 2018.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.

But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble.

Code Computerlove surveyed 1,000 U.K. adults to find out what they really think about these trend predictions – things like voice search, virtual reality, and chat-bots. That data was then compared to what’s actually making the most noise online. Some key findings included:

• Augmented reality and virtual reality are generating the most industry hype, but voice assistants and mobile payments are the technologies consumers say they’re most interested in using in 2018
• The proportion of people saying they want to spend less time with screens and digital tech has actually dropped compared to last year
• Consumers are most likely to want improvements to the digital products and services they’re already using over the next 12 months
Curious to know what else your brand needs to know about these trends? Check out the infographic below:

Digital Trends 2018: Are Brands and Customers on the Same Page