Victoria Tolley can lay claim to being MediaCom Birmingham’s very first graduate recruit. Now working as an Account Manager, she tells us a bit more about her life at MediaCom below.
Did you go to university? Where did you study?
Two things made me pick my university – being far away and by the sea, that’s how I ended up in Brighton where I studied Communication and Media Studies. Going to Brighton was also how I got my job at MediaCom, through a university friend. I was actually the first Birmingham graduate (back in 2010!)…something I am quite proud of!
Why did you choose a career in media?
I’ve always loved advertising, I am one of those people that hates missing the cinema ads, but a career in media wasn’t something I had considered. I was put forward to try the media A-level course at my school and it was then I started to think of a career in the industry.
I had no idea about media agencies until I was contacted about the job at MediaCom. If I hadn’t known someone in the industry I might have had a completely different career path.
So, what does an Account Manager actually do..?
I oversee client accounts and the day-to-day running of them, ensuring the client and the team here are all up to speed and happy with how campaigns are running.
My average day starts with writing my to do list, and checking that the team are OK with their workload for the day. Then it is mostly spent pulling together recommendation documents, time in TGI or finding insight and compiling plans in excel. With multiple cups of tea in between!
What do you love most about your job?
Seeing an idea come together from start to finish. I still get excited seeing something I have been a part of live in the media space. I also love a good stat, something dug out from TGI or some random research, something you would never find out in any other job.
Is there anything you don’t like?
It depends on the day! It’s not necessarily something I don’t like as I love a challenge but some days it can be very challenging and stressful, especially during the busy periods. However, the good days definitely outweigh the bad and when you win a pitch or get a campaign idea live it is all worth it.
What does life outside MediaCom look like?
I am a bit of history geek – visiting a lot of English Heritage sites or National Trust places. I am also about to start a Masters in Victorian Studies so the next couple of years will be very academic based but I am excited about the new challenge. If I am not out and about, I can either be found playing board games or on the sofa being a boxset binger, I can easily watch whole boxsets in a weekend!
Do any of your hobbies translate into your work?
Absolutely! Apart from the obvious competitiveness, there is a lot of strategy and thinking outside of the box needed – all of which helps with the ideas generation side of work. It also involves a lot a team work and has helped me build confidence in my own opinions when working in a team.
What has been the highlight of your MediaCom carer so far?
One I am most proud of is being put forward for a pitch and ultimately winning the account based on a previous client relationship. Although it wasn’t the sole reason we won, I’m proud to say that the relationship there opened up that opportunity for us.
What advice would you give to your younger self, just starting out in the industry?
It’s not always what you know but who you know. Get out there and network with as many people as possible. There are a lot of people in this industry with a vast amount of knowledge, spend time with them and learn as much as possible. Before you know it, you’ll be the one giving out advice!
What’s the best thing about working at MediaCom?
It’s a cliché… but definitely the people! We are like a family here, I think that’s something really special that you don’t find everywhere.