MediaCom Manchester is proud to be running the EMEA strategy for the global Hilton Hotels account, launching our first campaign together today.
Hilton are driving deeper relationships with their customers across the region highlighting the benefits of booking direct with Hilton.com and using the Hilton Hotels App. The campaign, featuring Tony and Academy Award nominee Anna Kendrick, runs throughout the autumn across the UK, Germany, UAE and Saudi Arabia working with the MediaCom network across the EMEA region.
Paul Cooper – Group MD of Mediacom North: “We are very proud to be working with the iconic brands within the Hilton Worldwide portfolio and launching their first celebrity-fronted campaign encouraging travellers to “Expect Better” from their hotel provider. We are working closely with the MediaCom network across EMEA to launch the campaign; further building on our expertise in international media strategy and planning”
The campaign launches tonight in the UK in The Great British Bake Off on Channel 4 and will also appear in programming such as ‘Griff’s Great Britain’ and ‘Joanna Lumley’s Silk Road’ on ITV1, Manchester United Vs Newcastle on BT Sport, and Big Bang Theory on E4.PIC